Baker Street

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Baker Street was launched by cake gurus Georgia Green (of Georgia’s Cakes) and Lee’at Gentely (of Caked & Baked), with the aim of creating a professional, accessible space for bakers of all levels. From Insta-worthy cakes to delicate patisserie, Baker Street’s courses and workshops welcome bakers of all levels and interests. The bespoke logotype is inspired loosely from London tube signage while feeling contemporary and playful. Icons and patterns that illustrate cake, cookies and more are used across print and online content.