For serious toasties.
Hot Cut brings epic toasties to North London inspired by top-notch bread, meat and sauce. With a logo and interior concept in place, we worked together on extending Hot Cut's visual identity to cover packaging, menus and brand artwork.
A custom pattern was designed for Hot Cut's sandwich paper and graphics were used from their interior artwork to accent menus, online content and posters. Language was developed to stay punny and cheeky.