Tuk Tuk

Pan-Asian street food under the bridge
Tuk Tuk is a pan-Asian concept serving up Banh Mi sandwiches, noodle dishes and street snacks. Located under a bridge, the goal was to design a stand-out identity that would connect their food and concept with the neighbourhood, avoiding cultural stereotypes and creating an urban, local feel.

With 8 logo variations and a broad colour palette, we designed a flexible identity to represent a diverse menu and funky customer experience, from menus and packaging to a custom neon wall on the shop front and a hand-painted dragon across a 7 meter bar counter.