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Tuk Tuk is a pan-Asian concept serving up Banh Mi sandwiches, noodle dishes and street snacks. Located under a bridge, the goal was to design a stand-out identity that would connect their food and concept with the neighbourhood, avoiding cultural stereotypes and creating an urban, local feel. With 8 logo variations and a broad colour palette, we designed a flexible identity to represent a diverse menu and funky customer experience, from menus and packaging to a custom neon wall on the shop front and a hand-painted dragon across a 7 meter bar counter.
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