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Palladium Boots
Iconic footwear brand Palladium Boots were looking for custom lettering and artwork which would be used for a mix of online campaigns. I worked with the North & South America team to design a series of images and GIFs which were later used throughout their marketing.
The first graphic, to read 'Happy Birthday', was to be used in Palladium's birthday campaigns targeting their existing user base. The concept for the type was to feel retro-inspired but would still appeal to a largely Gen-Z audience.
The second graphic was a pattern designed to celebrate the 75th anniversary of Palladium Boots. This illustrated pattern, inspired by topography, features Palladium's iconic boot shape combined with various brand assets.
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