Soyo Diner

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Soyo Diner is a contemporary diner inspired by comfort food. From fried chicken to family classics, there's something on the menu for every meat lover. The quirky brand identity features a strong collection of playful graphics, characters and lettering used across packaging, signage, menus, content and more. All icons, illustrations, characters and lettering was designed alongside each other, complimented by poster-style type and a strong pink and green colour combo.