Soyo Diner

A meat lover's dream
Soyo Diner is a contemporary diner inspired by comfort food. From fried chicken to family classics, there's something on the menu for every meat lover. The quirky brand identity features a strong collection of playful graphics, characters and lettering used across packaging, signage, menus, content and more.
Pattern design for Soyo Diner

All icons, illustrations, characters and lettering was designed alongside each other, complimented by poster-style type and a strong pink and green colour combo.